Let’s look at how our next guest bloggers, Christine Rabel, uses Twitter as a tool to reach her customers and also how Roderick Low from expeditusmedia thinks about using Twitter effectively for business.
Case Study :
Mary Kay Independent Beauty Consultant : Christine Rabel
“Using Twitter allows access to those whom I would never be able to touch, and the “Virtual MakeOver” on my site allows them access to professional looks, with free shipping directly to them! (US only from my site) I’ve made some terrific contacts with women AND men (men appreciate nice skin, too!), so Twitter has given much back, for no investment! I was hesitant at first (I like face-to-face contact), but have been able to form relationships with this, as well. It’s a win-win!”
How to Use Twitter Effectively for Business
It has been awhile since technology change the way we do things and certainly Twitter did. Twitter have redefine the way we communicate with each other. Millions around the world are using Twitter to connect with each other, share information and form business partnerships. If you are a business owner you can’t afford not to take the advantage of Twitter to expand your business.
There are however the right way and the wrong way of using Twitter. Businesses who are looking for quick cash will be ignored by the community and cast aside. In the worse case, the business reputation will be poor within the Twitter community. In order to get the most out of Twitter, you must think about what you can do for others instead of what others can do for you.
Here are five areas you might want to look into when using Twitter:
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Connect with the right people:
What is the point of having 2000 or 20,000 members when non of them know you and they do not have the same interest as you? Connect with the right target audience will help you improve your relationship with the members on Twitter as well as send qualified traffic to your website.
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Provide Value:
The more you are able to add value on Twitter, the more you get out of it. People follow you for a reason, so give them valuable information, and they keep coming back for more.
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Network with others:
don’t be scared to communicate with others and respond to their updates. Twitter is a networking site. It’s a many-to-many communication service. It’s not just about you! Start talking to the members that interest you and build a relationship from there.
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Know the limits:
if you are a business owner, you should know that what you say on Twitter can help or harm your business name significantly. Don’t say anything you don’t want others to hear about in a professional situation. I suggest have a guidelines drawn so that anyone in charge of the business profile will know what o say and what to avoid.
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Listen to your audience:
Twitter is live and kicking 24/7. That means that you have constant access to what folks are talking about, their needs, and their wants. By listening to what others have to say on Twitter, you can build new products, improve your existing ones, and find new partners.
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Twitter is not for everyone.
If you prefer to treat Twitter as a chatroom for silly discussions, you are better off not using Twitter at all. Managing a Twitter account properly takes time, and you shouldn’t cut corners in that regard. By providing real value to your followers, you can not only build relationships but also drive thousands of qualified leads to your business for free.
Guest Post by : Roderick Low from expeditusmedia.com
{ 1 comment… read it below or add one }
Awesome! I believe that too many people become obsessed with having a large number of followers and don’t focus on the connections that can be made. Personally, I don’t follow anyone who does not interact with their followers.
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